Formerly known in the United States as Norwegian Coastal Voyage, Inc., Hurtigruten now uses its Norwegian name (meaning "fast route") worldwide. The majority of Hurtigruten cruises explore the fjords, mountains and villages along Norway's 1,250-mile west coast. Hurtigruten started in the late 19th century as a ferry and mail service between villages. The company now has an impressive line of ships, unique itineraries and a great selection of ports of call.

The atmosphere and the dress code on a Hurtigruten cruise are casual. There are no glitzy formal nights, casinos or shows. These cruises offer an immersion in Norwegian culture and place a greater emphasis on nature. All of the cruises give guests the opportunity to experience natural wonders and wildlife, such as polar bears, sea eagles and whales.